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This case uses the Problem Formulation model as typically used in a Marketing Management course. This is a Marketing mix problem 4Ps. Viewed from the supplier side as a core competency of the Mount Ida Tobacco Company.
NOTE: the faculty materials are not delivered automatically. A link will be sent to faculty to enter their credentials for review. After verification, the teaching materials will be sent to the faculty email.
Faculty teaching materials for the Industrial Hemp case. Includes the teaching note, board notes, calculations, and PowerPoint. The PowerPoint deck is not branded and can be easily updated to your department’s master template.
Note: the case materials are not sent immediately. You will need to be verified first and after then the materials will be sent to your faculty email.